Abstract – The paper describes a template-style front-end to a generic electromagnetic modeling tool, for the analysis and optimization of Electrical Machines. A two and three dimensional FEA model for a generator and motor can be created in minutes, using templates with ‘fill in the blanks’ style screens. Accurate virtual prototypes can then be produced to help engineers provide answers on the performance of specific machine designs rapidly, and perform searching ‘what-if?’ investigations to identify the design characteristics of the perfect machine. Optimization tools are also available within the Environment, enabling engineers to find the ‘best’ solution automatically. Equally important is that the Environment is structured to allow creation and analysis of customised geometries, including special proprietary features.